Do you know?
Why are you struggling to get sales?
It’s all because you are just focusing on “Digital” but not on “Marketing”.
It’s not me that say this.
This is shared by one of the Top 10 Online Marketers of India, Deepak Kanakaraju.
He is a founder of PixelTrack and Digital Deepak. He is currently working as Digital Marketing Head at Razorpay and has worked for companies like Exotel, Practo, and Instamojo.
His blogging journey started with a blog named biker boy and then everything is a success story.
What I am writing here is that I learnt from him.
So if you are struggling to get sales, this article will change the way you try to get customers.
The problem with us is that we focus more on Digital things than Marketing.
In most cases, we don’t try to understand our customers first before pitching products to them.
Marketing is completely science-based and it starts even before the creation of the product.
It’s not only about selling.
It’s a way to keep your current customer happy with your products or services by communicating with them regularly as well as helps in building a brand to get a position in the minds of your prospective customers.
As Peter Drucker said, “ The aim of marketing is to know and understand the customer so well the products and services fit him and sell itself….”
We often have a misconception.
That it’s only marketing that helps you selling your products or services.
But it’s not like that.
A Great Product sell itself.
It converts your customers into the brand ambassadors of your product with the help of Word of Mouth.
So, don’t give more importance to Marketing than your Product.
It’s true that marketing helps in creating a good impression of the product. But you need to focus on your product so that it can sell by itself.
The moment I saw the ways to reach a financial goal of 1 crore, I was fascinated with the idea and converted my website for a single type of product to focus on one niche. I would like to share that slide with you.
I have made up my mind to sell 50,000 greeting cards of 100 rupees each and 500 paintings worth 7000 rupees each and 500 paintings worth 3000 rupees each for the next financial year.
My target customers will be those earning more than 6 lacs per annum, have a car, owns a house, and uses credit cards.
I was astounded by looking at the CATT Framework where you need to get the Trust of customers before you get the transaction done. I strongly agree and believe in it and this is how I trusted the internship program of Deepak Kankaraju.
And, this is what most of the entrepreneurs like me don’t think of and getting frustrated when they don’t get sales after spending thousands of rupees on online ads.
You still wonder what actually is: the CATT Framework. I know, you don’t need to get more details and you can get from the words only.
It says Wealth = n^CATT
Where n is you Niche.
The overall success of your business depends on the niche you select.
Let’s understand this with the help of Venn diagram.
If you are passionate about something and you have the required skill and there is also a market for it. Then only you will be able to succeed. And your niche should follow all three. Lack of even an element can obstruct your success.
You still wonder what is CATT?
In CATT Framework,
C stands for Content.
You should always keep in mind that content is the key. Whether you own a blog or an e-commerce website or online course, your written content, video content all are the basic and essential elements in your success.
A stands for Attention.
After content, you need to get the attention of your prospective customers towards your content via Organic and Paid Ads.
T stands for Trust.
This is very essential to bring any sales funnel to transaction stage.
And then finally last T stands for Transaction. Once you build trust you will eventually convert it into a transaction.
You definitely need to follow this framework but you also need to build your personal brand.
You might have observed that the personal profile of the successful entrepreneurs has more fan following than the profile of their brands.
You can’t sell your personal brand but it can help you in getting more brands from your influence. It works as a brand ambassador and influencer for your brands.
So, you might be thinking how to create a strong brand presence?
I saw a motivation video a few years back in which Jack Ma said, “Be the first”.
You can choose a category in which you want to excel and do something that others are not doing.
Be the first in that.
In that way, you can lead your company to be in Top 2 or 3 as people don’t remember number 4th.
There might be other ways to create your personal brand too but what I am giving you will definitely help you in creating a strong brand.
First, Learn new skills and practice it.
Then, Work on those skills in implementing on any project.
Write a Blog post about your learning and experiences.
After getting experiences and creating a brand presence through the blog, Consult other businesses who can get benefitted from your experiences.
Now, you can Mentor others who want to be like you.
And in this way, you can start your own Startup with the skills, experience, and understanding of the market.
And for all these reasons you should learn marketing and understand economics.
Because marketing is the most important investment that can give you instant returns for your investment (ROI).
Even if you think in terms of career, if you know how to market and sell, you will have a safe career.
Because it existed since the beginning of the civilization.
From the moment you wake up and apply toothpaste of your toothbrush, economics starts in your life from that very moment.
I watched a video of Robert Kiyosaki in which he said, “Loans are not to pay”. I didn’t understand it completely a few years ago. You can read his book “Rich Dad, Poor Dad” from here.
And even Deepak Kankaraju said the same. Loans or Debt create more money in the system. That’s why banks or financial institutions want you to take loans. I will write a separate blog on it.
But you should understand the basic economics before you start a business. This will help you in facing the Tsunami of recession and bring you stronger.
We talk about marketing, economics, personal branding but if we leave this one important part of marketing, the whole effort will get wasted.
And, that is communication.
Communication is the key to convert your leads into sales.
And for that you need to develop effective communication.
A lot of people have the misconception that for communication you need English.
First, you need to understand your customer and then you should think about the language.
So, if your customer speaks and understands Hindi, then there is no point in communicating with them in English.
What matters more is how you can effectively convey your thoughts to your customer.
Now that you have learned about the framework that works 100%, the strategies that can help you in creating a strong personal brand presence and proven strategy to achieve your financial target on one crore.
So, what are you waiting for?
Start working on it.
If you like this blog post useful. Do share with those who can get benefitted from it.
That’s all for today.
I will come up another blog post with some business strategy tips tomorrow.